Will CCPA Kill Advertising As We Know It? [telecom]

By Theodore F. Claypoole

Data is the currency of this advertising world, and the CCPA if strictly enforced could cripple many of the advances made in the past

30 years. "Advances!" I hear you cry. "These advances simply lead to better manipulation for sinister purposes!" While I hear, and in some ways share, your concern, the advertising industry has some good points about this matter too.

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