Why You Get Hooked on Candy Crush and Snapchat [telecom]

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Why You Get Hooked on Candy Crush and Snapchat

By Alex Webb

The perils of smartphone addiction came into sharper focus when a
group of investors demanded that Apple Inc. address what the iPhone's
success might mean "to the health and development of the next
generation." The compulsion to use a smartphone continuously is often
driven by the apps that it powers. That's no accident. Social-media
companies, mobile gaming studios and others employ armies of
psychologists to help them engineer products that ensure users stay
hooked, or return again and again. Here are some of the techniques
they deploy.


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