from the Verizon-gonna-Verizon dept
While all major webmail companies have veered away from the idea of automatically scanning private e-mails in a bid to monetize the content for behavioral advertising due to public backlash, that's simply not how Verizon rolls. According to a deep dive over at the Wall Street Journal (watch out for the paywall, here's a Verizon-owned Techcrunch alternative), Verizon and its Oath subsidiary now offer the country's only major webmail service that still thinks this practice is a good idea:
"Yahoo's owner, the Oath unit of Verizon Communications, has been pitching a service to advertisers that analyzes more than 200 million Yahoo Mail inboxes and the rich user data they contain, searching for clues about what products those users might buy, said people who have attended Oath's presentations as well as current and former employees of the company."