I do business with the former Sprint Canada, and Rogers has already replaced all Sprint Canada logos on stationery and sent replacement calling cards, etc. The new cards, unfortunately, are ugly and amateurish-looking.
The history of Canadian telecom companies is just as complicated as that of Sprint, plus has the added element of on-again, off-again partnerships with U.S. companies. AT&T Canada -- as you point out, the former Rogers partner -- became Allstream and was promptly acquired by MTS, the ILEC for the province of Manitoba and a former Bell Canada partner in the Stentor alliance, who were looking for a way to compete in their former partners' territories against ILECs such as Bell Canada and Telus as well as CLECs and cablecos with internet operations ... like Sprint/Rogers, who only recently dropped "AT&T" from their wireless brand.
Geoffrey Welsh Never leave until tomorrow what can wait until next week.