How Verizon Could Fix Its Streaming Video Strategy After Shutting Down Go90 [telecom]

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How Verizon Could Fix Its Streaming Video Strategy After Shutting Down Go90

By Trefis Team

Verizon, the largest U.S. wireless carrier, will be pulling the plug
on its three-year-old streaming video service Go90 by the end of
July. The mobile-focused service, which was available across mobile
platforms and carriers, failed to live up to expectations amid low
viewership rates and relatively lackluster original video programming
that didn't resonate with its target audience of millennial
viewers. While the discontinuation of the app marks a setback for
Verizon, which apparently invested about $1.2 billion in its
development, the company is unlikely to retreat from the streaming
video market considering its growth potential. Below we take a look at
why the service failed to catch on, and what Verizon could do to fix
its video strategy.

https://www.forbes.com/sites/greatspeculations/2018/07/02/how-verizon-could-fix-its-streaming-video-strategy-after-shutting-down-go90/#41bba7b96eba

--  
Bill Horne
(Remove QRM from my email address to write to me directly)

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