Google Awarded Location Patent Filed Six Years Ago For Use In "Ad System"
by Justi Mar 1, 2010
Google is obviously serious about mobile advertising, and is filing patents left and right with one common theme- location. We reported a while back that Google had developed a process - and filed a patent
- for "sniffing" data packets sent and received by users utilizing location-based services in an attempt to come as close as possible to having what the carriers have- true user location data at all times for its subscribers.
Last Tuesday, Google was awarded a patent filed over six years ago related to using location for "targeting, setting a minimum price bid for an ad, offering performance analytics, and modifying the content of an ad," as well. While broad, it covers all basis for Google's plan for mobile advertising, even though most of what they describe is already being implemented by the company. Last week, for example, Google starting allowing users to modify their search results based on their location to show results nearby, and Google Buzz was launched using "location feeds" as well. Here's what the patent states as part of its abstract;
...