Car companies are preparing to sell driver data to the highest bidder
Connected cars are going to monetize data, but most drivers don?t know that.
By Jonathan M. Gitlin
The confluence of the technology and automotive industries has given us mobility. It's not a great name, conjuring images of people riding rascal scooters in big box stores or those weird blue invalid carriages that the government handed out in the UK back in the last century. But in this case, it's meant as a catch-all to cover a few related trends: autonomous driving, ride-hailing, and connected cars. The last of these is what I'm here to discuss today. Specifically, the results of a pair of surveys: one that looks at consumer attitudes and awareness of connected cars and another that polled industry people.