By Michael Bazeley, Mercury News
The push-button ease of blogging opened online publishing to the masses. Virtually anyone today can create a blog in minutes.
But as bloggers look for new ways to express themselves through audio and video, the technology gets more complicated. Editing a short video and getting it to play successfully on the Web is not for the technologically faint of heart.
Enter Audioblog.com, a Web-based service run by Eric Rice, an East Bay digital media producer. Audioblog.com simplifies the task of posting audio and video files to Web sites. "We said blogging is now a platform, people are constantly publishing, so let's now do the audio thing," said Rice, who already was doing an online radio talk show when he founded the company.
The Audioblog service costs $4.95 a month. To get audio onto their Web sites, bloggers can upload an MP3 or WAV format file to the Audioblog servers, or call into the service from any phone.
Audioblog records the phone call and automatically creates a new entry on the blog. Additionally, bloggers can record their message over the Web with a recorder the company created using Macromedia Flash.
(Google's Blogger service offers a similar tool, but its features are limited.)
"I love the fact that you can record from any browser or any computer," Rice said. "Audio can be complicated. And now it's just 'get an Internet connection and record.' "
The advent of podcasting -- the ability to easily subscribe to and download audio programs to iPods and other portable digital players -- is pushing audio blogging to new heights. Rice said podcasters are finding new uses for the phone-blogging feature.
"People use this to record conference calls or they report live, on location, if you will," he said. "It's an amazing mobile recording tool."
Audioblog has been used far and wide, Rice said. Bloggers covering the Democratic and Republican national conventions filed audio reports from the convention floors with their cell phones. And a group of police officers filed audio dispatches -- with the help of a satellite phone -- from an expedition to the top of Mount Kilimanjaro.
Rice recently added video to the service. Members with a camera attached to their computers can create video blog dispatches with much the same ease as they can audio posts.
That feature could become especially popular this year as video blogging appears poised to take off as a phenomenon. Video bloggers held their first national conference last month. And services such as Our media.org are emerging to offer free hosting for bulky video files.
"We're kind of at the crossroads with video now," Rice said. "We added a video blog capability to our service because we said, 'Let's get ready.' "
Contact Michael Bazeley at (408) 920-5642, and read his blog at
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Pull out the ';>--' at the start of each line; I hope this does not start playing out while you are trying to read this page, if you read it in a browser! The first line, the image, is the little radio I use on my web pages such as
The main thing to remember is the browser command EMBED=whatever you wish to play. There are entire web sites devoted to instructions on how to do audio and video on the web; my instructions above are just intended to get you started. I am sort of ambivilent on the use of audio/video web pages. Some people hate them, others enjoy them. I sort of like them, but have seen some web pages with idiotic music I just hated. It really is *not* hard to get audio/video on a web page. Now actually *producing* your own multimedia is a different matter. Look at the 'biography' page on our web site to see a little movie I produced several years ago about this Digest. PAT]