Amazon Sets Its Sights on the $88 Billion Online Ad Market [telecom]

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By Julie Creswell

Verizon doesn't sell its mobile phones or wireless plans over
Amazon. Nor does it offer Fios, its high-speed internet service. But
Verizon does advertise on Amazon.

On Black Friday last year, when millions of online shoppers took to
Amazon in search of deals, a Verizon ad for a Google Pixel 2 phone -
buy one and get a second one half off - could be seen blazing across
Amazon's home page. And on July 16, what Amazon calls Prime Day, an
event with special deals for its Prime customers, Verizon again ran a
variety of ads and special offers for Amazon shoppers, like a
mix-and-match unlimited service plan.

Bill Horne
(Remove QRM from my email address to write to me directly)

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