Though Absent, Apple Permeates Barcelona Fair
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Posted by Monty Solomon on February 15, 2010, 1:14 am
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Though Absent, Apple Permeates Barcelona Fair By KEVIN J. O'BRIEN The New York Times February 15, 2010 The biggest gathering of the global mobile phone industry begins on Monday in Barcelona, and much of the talk will be about the company that is not there: Apple. Its iPhone has been imitated by larger competitors like Samsung Electronics, Nokia, LG and Research In Motion. All of them will be showing touch-screen devices and application stores, two innovations popularized by the iPhone. In App Planet, a special section of the sprawling Fira de Barcelona convention grounds in the city's center, more than 50 small software developers, many of whom make applications for the iPhone, will display the device's capabilities. Elsewhere, manufacturers of netbooks and other mobile, connected devices will show their answers to the iPad, the tablet computer Apple introduced last month in San Francisco. Meanwhile, Apple's longtime rival, Microsoft, will be seeking some attention for the first glimpse of its Windows Mobile 7 operating system software for cellphones. The company does not plan to offer it on devices yet, according to people familiar with the company's plans. Microsoft's impact on the industry has been diminishing in the face of increased competition from other operating systems. Apple, one of those new competitors, has never exhibited at big industry trade shows, including the Mobile World Congress. Secretive and focused, Apple rarely ventures beyond its own well-staged promotions. The company has sent executives to the Barcelona show, but has never taken center stage. ... http://www.nytimes.com/2010/02/15/technology/companies/15apple.html | |||||||
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