When I first started my company 25 years ago as an independant third party dealer, I signed on for the monitoring services of Protectron, a large alar m conglomerate up here in Canada. I also made the major mistake of having t hem do my billing, which was a much easier way to go while in "startup mode ". My business grew over the years primarily because we were able to sell f ull priced services with bundled service and warranty in the monthly, witho ut the need for a long term contract committment. And we did so at a far mo re reasonable price than any of the larger companies. Many people wish the more personal services of a small, family oriented company versus the facel ess and expensive service of a large company, regardless of pricing. For ye ars we could barely keep up, and that was with no advertising; only word of mouth. This still holds true today.
Along the way though, we made two major mistakes, which we are now paying f or:
First mistake - to make a long story short, when I finally went to them to take over our own billing, the horror story started. Due to their complete incompetence, the billing data which they sent to us was in such shambles t hat I had to hire an outside contractor to put the data in a format that I could input to the new independant billing company. This cost $3500 up fron t just to have the data file corrected. I also found dozens of credit cards which hadn't been billed, several for some years. I concluded that they di dn't follow up properly because it simply wasn't their money and thus didn' t really give a damn !! It has taken nearly a full year to get the billing sorted out. Now that my son is running the business, I am working strictly in the office, and it has been my major job for 2015 to sort out this mess. It has taught me a hard lesson in dealing with large security companies, a nd one which I hope I can pass along to others thinking of making the same mistake
Second mistake - not setting up my own independant lines for alarm transmis sion. Now that Protectron has been purchased by ADT, I am beginning to see the start of the cheapening of their monitoring services. As such, we are m oving our accounts off Protectron/ADT's station on to the facilities of a l arge independant monitoring station. However, without the ability to quickl y shift all accounts, this is another major job for us.The top quality of s ervices now being reported by clients on the new station is astounding comp ared to what they were receiving before, with loads of extra options availa ble to them for less than I am paying with ADT. Bottom line, I am not bashi ng ADT here, it's just that their services are not in keeping with the more personal monitoring services available through a top quality independant s tation.It's more "cookie cutter" due to the large quantity of clients they have to deal with (over 8 million last I heard), and their big company emph asis on the bottom line.
So, anyone thinking of starting an alarm company today would be well advise d to heed the following:
1- Take control of your billing from day one and resist the urge to have th e large company do it for you. Although this can be the more expensive way to go, especially at the beginning, it's far better for your company down l ine 2- Make sure all your accounts are dialing numbers that YOU control, and no t using the large company receiver numbers directly. Today, this is pretty easy to do and definately FAR easier than when I started in the '90's. 3- Make sure all your accounts are electronically on line with a server you own, and all information is available digitally on that server for all acc ounts ie: contract, programming, correspondence unique to that client, etc. This way, you can access all relevant data on site with the client. Nor do you have to keep 8 or 10 filing cabinets around to house your files.We have overcome all these obstacles and our business is full steam ahead, including all the high tech options customers are needing today. The busine ss has never been more profitable than it has since my son started offering services, and I personally couldn't be happier with the outcome. It took 1
5 years of working with me to learn the business, and most importantly, to finally become a top quality businessman in his own right (the son should a lways exceed the father). And his outlook is somewhat different than mine ( with the exception of ethics) and he is bringing a new approach to things w hich has shown in the results.But I wanted to put this email out to warn startups about some of the easy but disastrous lures of the larger company's dealership options.
If you are unable to sell services on your own, you will do slightly better "hitching your wagon to the star" of a large corporation at the beginning, but you will fare much worse over the longer term.
Good luck to you
Bob Campbell
PS: Jim, if you're still on this forum, this is probably the only post wher e you and I would agree completely....:)) Feel free to say..."I told you so ..."