Written in response to a marketing related post on Facebook to a guy who makes rod holders under the company name Elite Rod Holders.
Branding is a tough thing, but if you are not a one dimensional creator you will come up with ideas and create products other than rod holders at some time. You may already have to much invested in the current name, but how about considering how you can back off the name to something more encompassing. With a name that screams "I SELL ROD HOLDERS" it might be difficult to market say a new seat bracket or some other widget or gizmo you create that isn't a rod holder. Can you find a way to take advantage of the branding you have already done to encompass a broader range of product in the future. The FACT is no matter how well you do you will not monopolize the rod holder market. You can't count on one dimensional growth.
"ERH Products." Wow! That guy makes a great beverage holder. "Well ERH!" LOL
No I am not in advertising. I spent 23 years as a licensed contractor with a one dimensional business name. The Security Consultant. The thing is some of my biggest jobs were voice and data cabling jobs. Not at all security related. Others were customers were I did, sound systems, phone systems, intercom, video, and security all for one client. I did ok, but a name that better encompassed my range of skills might have done better. I have since thought a name like Arizona Systems Solutions might have been better. People would certainly remember that guy from A.S.S. I imagine it would have been hysterical to have A.S.S. security decals on windows all over town. Seriously though. Try to think about how you can and will expand in the future. If you stubbornly say, "I am only ever going to make rod holders," then don't worry about it.