The Man From A.S.S.

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Written in response to a marketing related post on Facebook to a guy who  
makes rod holders under the company name Elite Rod Holders.

Branding is a tough thing, but if you are not a one dimensional creator  
you will come up with ideas and create products other than rod holders  
at some time. You may already have to much invested in the current name,  
but how about considering how you can back off the name to something  
more encompassing. With a name that screams "I SELL ROD HOLDERS" it  
might be difficult to market say a new seat bracket or some other widget  
or gizmo you create that isn't a rod holder. Can you find a way to take  
advantage of the branding you have already done to encompass a broader  
range of product in the future. The FACT is no matter how well you do  
you will not monopolize the rod holder market. You can't count on one  
dimensional growth.

"ERH Products." Wow! That guy makes a great beverage holder. "Well ERH!" LOL

No I am not in advertising. I spent 23 years as a licensed contractor  
with a one dimensional business name. The Security Consultant. The thing  
is some of my biggest jobs were voice and data cabling jobs. Not at all  
security related. Others were customers were I did, sound systems, phone  
systems, intercom, video, and security all for one client. I did ok, but  
a name that better encompassed my range of skills might have done  
better. I have since thought a name like Arizona Systems Solutions might  
have been better. People would certainly remember that guy from A.S.S. I  
imagine it would have been hysterical to have A.S.S. security decals on  
windows all over town. Seriously though. Try to think about how you can  
and will expand in the future. If you stubbornly say, "I am only ever  
going to make rod holders," then don't worry about it.


Re: The Man From A.S.S.
On 5/26/2020 9:55 AM, Bob La Londe wrote:
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Rod Holders!,        Rod Holders!,       Rod Holders!,,

(Wifey told me I didn't need no stink en rod holders,
that was her job.)

--  

*Rocky T. Squirrel, esq.*


Re: The Man From A.S.S.
On Tuesday, May 26, 2020 at 10:55:48 AM UTC-4, Bob La Londe wrote:
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It very seldom comes up but if/when anyone ever asked me if I had a company motto ===== years ago I cam up with  

IF WE CAN'T BUG IT === FUG IT.

Re: The Man From A.S.S.
On 5/26/2020 10:55 AM, Bob La Londe wrote:
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Well Bob that was very well written and humorous!!

Which makes me want to tell another true story.  It October 1989 a
friend and I decided to start a business in security.  We sat down at
the kitchen table and decided we needed a name.  Hmmmmmmm  Well we
thought we should try and be first in the phone book and come up with
something starting with the letter "A".  We couldn't fit a lot of "A"s
into our thoughts but then my friend says how about "Aegis Security".  
Aegis??  Yea, it means Secure in Greek.  (actually "shield" or
"protection") but at the time who am I to argue?? It still works!!

So, we called the attorney and said make the name on the application for
"Aegis Security, Inc."  So the attorney (being paid for every second"
did the apply thing and came back the next day saying sorry that
is already being used, you need to come up with something else.

So it was back to the kitchen table......... Hmmmmmmmmmmmmmmmmmmmm

So we started with things with our initials, locality, a bunch of
stuff that didn't seem to work.  So I said, how about we focus on
the things that we can do.  He says, you mean like, we are able to
do security, and were are able to do fire alarms, we were able to
to do phone systems, we are able.........................
That is when the light bulb lit up and we both said how about;
ABLE Security, Inc.  We contacted the attorney again and
sure enough it was OK to use ABLE Security, Inc.

And, that was just the beginning of the story.

Been over 30 years now!!  It's A.S.I not quite A.S.S. but close.

However, there is a Able Security and Fire Alarm Systems
in Wisconsin that would be A.S.F.A.S. Drop the Fire Alarm and then
they qualify.  Over the past couple of years I have received phone calls
from their customers that don't look close enough to the Area Code
difference looking for some help with their system.  I was ABLE to help  
one fellow just because I am a nice guy.  I also explained that the
service call invoice was in the mail.  He said; "you don't know where I
live!!"  I said; "you gave me your address when you called"  And besides
it would be better than a 1,700 mile Portal to Portal Trip Charge!!!
The last one just a week ago had no humor so I just told him to the  
right number.

Les





Re: The Man From A.S.S.
On Tuesday, May 26, 2020 at 2:55:34 PM UTC-4, ABLE1 wrote:
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When I was starting the company oh so many many years ago, I just couldn't  
come up with a good name. My wife and I were sitting outside by the fire pi
t eating breakfast, just throwing names out, none of which sounded appropri
ate. Trying to think of something, I got up and went to the edge of the cle
aring and was inspired by the first thing I saw.  

So we called the company Mammoth Alarm  

There was also a squirrel and a robin but Mammoth sounded better.  
My first system was a rock on a vine, over a cave door.

Re: The Man From A.S.S.
On 5/26/2020 10:46 PM, Jim Davis wrote:
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Ok Jim, that makes me question.

You saw a Mammoth what??

Woolly?
Northern or Siberian?
Hole?
Tree?
Rock?
Blade of Grass?
Foot Print?

Sorry I am out of ideas of a something Mammoth or a Mammoth something.

Please advise.  :-)

BTW I like the rock on a vine, over a cave door.

I can almost see that on a business card as a logo.









Re: The Man From A.S.S.
On Wednesday, May 27, 2020 at 11:34:44 AM UTC-4, ABLE1 wrote:

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n't come up with a good name. My wife and I were sitting outside by the fir
e pit eating breakfast, just throwing names out, none of which sounded appr
opriate. Trying to think of something, I got up and went to the edge of the
 clearing and was inspired by the first thing I saw.
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It was actually my neighbors wife's ass.




Re: The Man From A.S.S.
On 5/27/2020 2:43 PM, Jim Davis wrote:
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ROFLOL  I really was not prepared for that one!!!
Except for the very soon manned space walk
that certainly made my day.  Thanks Jim!!  :-)




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