And, of course, one can always have the best of both worlds by providing exemplary service AND have long term contracts.
I've lost a few in the last year. If they can't or don't want to afford it any longer, that's ok with me. I wouldn't hold anyone to a contract for that kind of reason. Most of the time I'll get a call saying they want to stop the monitoring for one reason or another or because they're not using it and I always tell them to consider the fact that they will no longer have a panic or fire alarm notification to authorities either. I also ask them to check with their homeowers insurance first to see how much their payments are going to increase when they get notified of cancelation of their alarm monitoring. Most of the time it's just about an even wash, so they keep the monitoring service.
I've got a few right now that I'm monitoring free of charge for various hardship issues. One's teenage daugher has cancer, spending thousands on treatments. Another, the husband has cancer and has been out of work for months. Elderly couple, wife dying of Lou Gherigs. Couple of elderly people who just can't afford it anymore.
Whadda ya gonna do? Cut them off?