I hired someone, can I trust they will be objective?

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I hired someone to put together a proposal for my home theater.  It seems
like one projector (BenQ PE8700+) sounds better according to reviews than
the InFocus Home ScreenPlay 7205.  He seems to want me to go with the
InFocus instead of the BenQ, saying that the InFocus is their preferred
choice, and that he has one himself.

My question is do these people (who you can hire to put together
recommendations, then buy the things for you, then install them) typically
have a reason to go with a certain projector (maybe because they are
associated with that brand), even if the projector isn't as good?

I know everyone is different, but I'm just wondering if anyone knew if this
is a common thing.

Thanks, Brad

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