Use Connected / TCP bulb on Insteon system ?

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i have an Insteon hub serving some X10 and Insteon devices.
bought a Connected TCP LED bulb. tried to access it via the Insteon app (droid).
The app searched for the bulb for awhile and at some point, the bulb began to flash on and off. But ultimately the app reported no device found.
Anyone had any luck using these two brands together ?

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