what's next after Motorola's SB5120?

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For what it's worth -

     I bought a Motorola Surfboard SB5120 cable modem
from Circuit City at the end of January.  Two manufacturer
$20 rebates over-lapped by 3 days, so I got the benefit of
both of them for a total bottom-line price for the modem
being $46 incl tax.  It has been working well, and it's
running cool, so I think it'll last many years.  Now I'm
wondering why Motorola decided to clear these out and
what it has lined up for its next cable modem release.
Anybody out there know?  Maybe a VOIP feature?

*TimDaniels*

Re: what's next after Motorola's SB5120?


Timothy Daniels says...

 > I bought a Motorola Surfboard SB5120 cable modem from
 > Circuit City at the end of January.  Two manufacturer
 > $20 rebates over-lapped by 3 days, so I got the benefit
 > of both of them for a total bottom-line price for the
 > modem being $46 incl tax.  It has been working well, and
 > it's running cool, so I think it'll last many years.
 > Now I'm wondering why Motorola decided to clear these
 > out and what it has lined up for its next cable modem
 > release. Anybody out there know?  Maybe a VOIP feature?

It's not clear they are being "cleared out".  The 5120 still
appears to be Moto's primary modem.

I'm curious about your rebates.  I see store rebates from
Circuit City, etc., but no manufacturer's rebate.  Is there
one in effect now?  If so, I would like to buy the modem at
Wal-Mart and then apply for the manufacturer's rebate.



Re: what's next after Motorola's SB5120?


says...
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  Be careful. I've seen rebates lately the specifically exclude certain
stores.

--
If there is a no_junk in my address, please REMOVE it before replying!
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Re: what's next after Motorola's SB5120?


"Peabody" wrote:
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    The overlap was actually for 7 days in late January.  One
ended on 1/28/06, and the other ended 1/31/06.  They were
both listed on the Circuit City website, and they looked
identical until you looked at the dates of validity.  There
appears to be one $20 rebate in effect right now that
brings the price down to $60.

*TimDaniels*

Re: what's next after Motorola's SB5120?


Timothy Daniels says...

 >> I'm curious about your rebates.  I see store rebates
 >> from Circuit City, etc., but no manufacturer's rebate.
 >> Is there one in effect now?

 > The overlap was actually for 7 days in late January.
 > One ended on 1/28/06, and the other ended 1/31/06.  They
 > were both listed on the Circuit City website, and they
 > looked identical until you looked at the dates of
 > validity.  There appears to be one $20 rebate in effect
 > right now that brings the price down to $60.

Yes, but that rebate appears to be a Circuit City rebate,
not a Motorola rebate.  Am I wrong about that?

I was hoping to buy the modem at Wal-Mart at their regular
price of $60, and then do a $20 Motorola rebate to bring the
price down to $40.  But I see nothing about rebates on the
Motorola website, so I guess there isn't one in effect right
now.



Re: what's next after Motorola's SB5120?


"Peabody" wrote:
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    Circuit City calls them "MIRs", which I assume means
something like "manufacture's incentive rebate".  It's
handled by a 3rd party rebate company, and for all I know
it's a deal worked out between Circuit City and Motorola.
I heard about it in late January right here in this newsgroup,
and I jumped on it.  I still think Motorola is clearing stock
in preparation for a new product inroduction this Spring,
but of course, that's usually the case for all products.

~Reggie~

Re: what's next after Motorola's SB5120?


Timothy Daniels wrote:
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MIR is retail jargon for "Mail In Rebate" (vs. and IR, or "Instant Rebate".)


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When was the last time you saw a MIR handled by anything other than an
outsourcer who specializes in rebate fulfillment? No one does rebates in
house anymore. Iomega tried it with a Zip drive rebate in the late '90s, and
the problems they had trying to do it themselves cost them a bundle.

Even if the address you send the rebate to has the retailer's or
manufacturer's name in it, if you actually checked where it goes, you'd find
it winds up at one of the facilities of a rebate outsourcer.


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It could be. It could also be that one or more of the cable internet
providers are contributing as well. It's getting harder and harder to tell
who's financing the rebates.


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The problem with this theory is I can't recall a time that there weren't
rebates on these modems. I work with a retailer that has a POS that prints
out any rebate forms for which a customer is eligible for, and the Motorola
SurfBoard modems have always had at least one, and sometimes as many as
three rebates associated with the product. The number of weeks in the last
few years that the Linksys wireless routers didn't have rebates could be
counted on one hand, too.

I want to make it clear that I hate MIR's. IR's are fine. As a customer, and
IR is nothing more than a sale. But the difference is very important to
retail sales people who get commissions. If the store were to simply put the
item on sale, the sales person would earn their commission on the sale
price. But if they call it an IR instead, the sales person earns their
commission on the full price before the IR. So using an IR instead of a
sale, the retailer gets the benefit of the customers seeing that they pay a
lower price out the door (just like a sale), but they don't under-cut the
incentive to sell the item that the salesperson earns.

Manufactures sponsor rebates in order to move more product out the
retailer's door so the retailer will buy new stock. Retailers sponsor
rebates when they have enough of a gross margin on a product that they can
reduce their revenue, while still paying full commission and/or if there are
other extremely high margin add-ons that get sold with a product. For
example, even though the Surfboard modems and Linksys routers each have an
Ethernet cable included, it's a short cable, and it's only one cable. That
25' Ethernet cable that you're paying $16 for probably has a wholesale cost
to the retailer of less than $2. People also buy NIC's that don't have
rebates when they buy routers and cable modems, too.

As for overlapping rebates, be careful. Read the terms carefully. If both
require the barcode from the box, and won't accept a copy, you won't be able
to use both rebates. Also the terms of a rebate may specify that they can't
be used in combination with any other rebate offer. And, while a little less
common, the rebate might only be for a very specific variation of a model of
something, and the only real variation is that the box has a different
barcode than other identical products.

Also, especially when buying a cable modem, make sure to note if the rebate
is only available for new accounts. Keep in mind that the new account
doesn't just mean it's young in age. It likely means you need to sign-up
through the retailer who's advertising the rebate. The retailer gets a
residual on accounts they sell, and the salesperson gets a spiff, and
probably a ring-credit, too. (A spiff is a special incentive. For example,
they may get $10 to sign you up. A ring-credit is how much is added to their
daily sales figures that their commission is calculated from. While you may
not put a cent in the retailer's till for the new service, it may ring-up
as, for example, a $300 sale for the salesperson.)

And I still have to say that even after learning more about all the behind
the scene stuff about rebates, I still hate MIR's, and I still won't
consider them when making a purchase decision, and I have done what I could
to make sure the retailers I work with have heard my opinion, which I know
is shared by many consumers. And I think that the message is being heard,
and MIR's are being replaced by IR's whenever possible. (But manufactures
and retailers both still like MIR's because of the mailing lists they
generate on the back end, too.)

--
Warren H.

==========
Disclaimer: My views reflect those of myself, and not my
employer, my friends, nor (as she often tells me) my wife.
Any resemblance to the views of anybody living or dead is
coincidental. No animals were hurt in the writing of this
response -- unless you count my dog who desperately wants
to go outside now.

     Power Lawncare Tools for Spring Clean-up:
   http://www.holzemville.com/mall/blackanddecker /




Re: what's next after Motorola's SB5120?


On 02/26/06 07:10 pm Warren wrote:

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Another reason to detest rebates (whether MIR or IR) is that AFAICS the
State still collects its Sales Tax on the pre-rebate price.

Perce

Re: what's next after Motorola's SB5120?


Percival P. Cassidy wrote:
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Good point.

I live in a state that has no sales tax. The state will get it's money one
way or another, but it is nice to not have to remember about sales tax
whenever looking at the price of something. If I only have a dollar in my
pocket, I can order off the 99-cent menu, and still get change. ;)

--
Warren H.

==========
Disclaimer: My views reflect those of myself, and not my
employer, my friends, nor (as she often tells me) my wife.
Any resemblance to the views of anybody living or dead is
coincidental. No animals were hurt in the writing of this
response -- unless you count my dog who desperately wants
to go outside now.

     Power Lawncare Tools for Spring Clean-up:
   http://www.holzemville.com/mall/blackanddecker /




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